Eddie O’Keefe

President | Since 1985

Eddie is the President of Chateau Grand Traverse, Ltd. and leads the business side of the operation.  Eddie’s enthusiasm for wine began at an early age while tagging along with his father as a young kid in establishing the area’s first commercial winery and vineyard producing vinifera grapes.  He then spent his summers at the winery doing everything from vineyard and tractor work to bottling wine, cleaning the cellar and working in the tasting room.  Upon graduating from Michigan State University in 1985 with a B.A. in Advertising/Marketing, Eddie returned to the winery to begin his career.  Through the turbulent and financially challenging early years to the hyper-evolution and critical recognition of the northern Michigan wine industry, Eddie basically learned all aspects of the wine business from the inside out.  Today, he is responsible for the overall business operations from strategic planning to sales, distribution, new market development and finances.  Eddie lives on Old Mission Peninsula with his wife Allison, two children named Kate and Nick as well as a dog named Sitka.

Industry and Affiliated Service:

−     Chairman of the Board 2012-2014, WineAmerica

−     Executive Board Member, International Riesling Foundation                            

−     President, Old Mission Peninsula Wine Producers Association       

−     Board Member, Michigan Wine Producers Association

−     Board Member, The Bank of Northern Michigan

Welcome to Chateau Grand Traverse

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