About Us

About Us

Originality. From Day One.

Chateau Grand Traverse is a world-class winery located on Old Mission Peninsula in Traverse City, Michigan. At the core it is a family-owned and operated winery with a colorful and proud winemaking tradition. As 2nd generation producers, we are afforded the opportunity to carry forward the winemaking vision and maverick spirit that our founder set forth 44 years ago. It’s quite humbling to recognize that our combined efforts, decisions making and personalities are reflected in each hand-crafted bottle we produce…yes, it’s personal!

As growers of wine, we relish the fact that we are farmers first and make our living directly from the soil of our Michigan home. As winemakers, we can express the fruit of our labors in a regionally unique wine product. As committed stewards of the land, we also recognize the importance of the environment and our responsibility to provide for future generations. It’s more than just a business, it’s a commitment and lifestyle that we proudly live.

It’s been said that grapes like to grow where people like to live. The Old Mission Peninsula in Traverse City is one of those special places in this world that affords us incredible natural beauty, abundant water and the ideal conditions for producing world-class wines. This is the place we are lucky to make our livelihoods, bring up our families, and raise a glass in thanks.

The Vineyards

The Old Mission Peninsula AVA is an American Viticultural Area located in Grand Traverse County, Michigan known for well-regarded Michigan wine. The Old Mission Peninsula extends northward from Traverse City into the Grand Traverse Bay of Lake Michigan, ending at Old Mission Point. The peninsula is 19 miles (31 km) long by 3 miles (5 km) wide at its widest point. The climate on the peninsula is moderated by the 500 feet deep surrounding waters, that help to prevent frost during the growing season.

Our Red Grapes

Gamay Noir, Pinot Noir, and Merlot make up the majority of the red varietals we grow at Chateau Grand Traverse. The moderating effects of the surrounding waters mean our grapes ripen more slowly, producing a more concentrated flavor and character.

Our White Grapes

Riesling, Chardonnay, Pinot Gris. These are just a few of the varietals we grow at Chateau Grand Traverse. The loamy sand and glacial till that make up the soil, combined with our location on the 45th Parallel make this an ideal place to grow all of our white varietals.

Organizations

Chateau Grand Traverse is proud to be a part of the following organizations:

Sustainability

The Team

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