Join us on Old Mission Peninsula for a spring celebration where wine country charm meets Jeep spirit. Rooted in more than 50 years of farming and winemaking, Chateau Grand Traverse has always believed in honoring the land that sustains us. Jeep Week is our way of recognizing that same connection in the Jeep community, those who value the terrain, the journey, and the freedom to explore it with care and purpose.
Jeep Week at Chateau Grand Traverse returns for a full nine-day experience, honoring the adventurous legacy of National Jeep® 4×4 Day (April 4) with scenic views, small-batch wines, and the unmistakable freedom of the open road.
Whether you’re a lifelong Jeeper or just love the lifestyle, this event welcomes all makes and models to our historic vineyard property with a week full of curated offerings and exclusive perks.
What to Expect
- Exclusive “Wines of the Earth” Jeep Wine Flight
- Jeep-themed culinary pairings from our executive chef
- Limited-edition “Vineyard Rated” merch and wine bundles
- Discounts and incentives for Jeep owners
- Scenic photo ops with vineyard backdrops
- Jeep Ducking Station (Yes, every Jeep gets ducked!)
RETURNING in 2027: Off-Road Vineyard Adventure
A one-of-a-kind wine tour offers a ticketed off-road vineyard tour, giving Jeep owners a rare chance to explore the rugged beauty of our 80-acre estate from behind the wheel. This guided experience winds through historic vineyard blocks and private terrain not open to the public, offering a unique perspective on the land where Northern Michigan’s European varietals first took root.
Please note: This off-road experience is open exclusively to Jeep Wrangler and Gladiator models.
Each participant will receive an official “Vineyard Rated” trail badge and a commemorative Jeep Week T-shirt. Food and wine specials will be available in the tasting room before and after the tour to complete the experience. (No wine will be served during the driving portion of the event.)
All Jeep makes and models are welcome throughout the week.
